The platform is rolling out a updated setting that allows them to lessen the volume of AI-made videos appearing in their feeds. This step comes as the company disclosed that it now features over 1 bn AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This shift comes amid a increase in AI-generated material, spurred by emerging content generation software.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the most rapidly expanding content creators on a competing service only show content made by AI. A considerable share of this content is considered “AI slop”, a term for inferior, mass-produced content that is frequently illogical or bizarre.
Our research shows that a lot of users like content produced via AI tools, from AI artwork to educational videos, and we want to offer the community the power to see more or less of that, based on their own preferences,” commented a company executive.
Scale of AI Content
TikTok shared that there are now 1.3bn videos on its app labeled as artificially created. In total, over 100 million media items are added to the platform every day, making clips made by AI a minor portion of its overall inventory.
Customizing Your Feed
Viewers will be capable of decrease or raise the volume of AI content they view by opening the “manage topic” setting in the application and picking “AI-generated content”. Other topics that currently be adjusted under the tool encompass current affairs, clothing, beauty, and dance.
Platform Guidelines
Its guidelines mandate content makers to identify convincing AI-generated content, and it bans dangerous fake videos of well-known individuals or emergencies. Any realistic AI video that is not labeled can be taken down under its user guidelines.
In addition, the app will from now on add an artificially created watermark to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This action is aimed to deter users from attempting to evade the labeling process.
Responsible AI Funding
TikTok is additionally establishing a two million dollar AI literacy fund for specialists and groups to produce learning resources about ethical AI use. This project will support charitable organizations focused on educating programming and robotics.
Platform Protection
The video-sharing app has justified its safety measures, following controversy over plans to cut jobs for a large number of safety staff in the UK. TikTok is set to eliminate 439 jobs in its content moderation division in the UK capital, with worker representatives and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A trust and safety lead explained that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by filtering out the most distressing content before it has to be seen by staff. The company stated a 76% decrease in disturbing and violent content seen by safety staff over the previous year due to the use of its automated systems.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s very important to limit contact with unsafe media as swiftly, which is the area in which a extensive automated help is making a difference process content quickly.”
